Joe Wilds
Chief Growth Officer
Joe Wilds draws on more than 30 years of health insurance expertise—spanning 20 years at Blue Cross Blue Shield, leadership roles including CEO of Regence Life & Health, and his time as Managing Principal at innovation agency Maddock Douglas—to shape future-focused strategy and drive growth. He helps insurers harness advanced technology to boost performance and elevate the customer experience, using real-world storytelling to make tech tangible and align stakeholders behind a shared vision. Rooted in authentic, service-oriented leadership, Joe empowers both his team and clients to innovate, streamline operations, and achieve measurable results.