Lara Blackwell

As Director of Marketing and Client Engagement, Lara Blackwell helps health insurers, group providers, and TPAs understand how FJA’s modular technology solutions support operational efficiency and better member experiences. With prior experience at a health insurer in product, services, and member experience roles, she brings firsthand insight into industry pain points and regulatory complexities. Lara oversees marketing strategy and client engagement, guiding messaging, branding, and relationship management with a deep commitment to listening, collaboration, and problem-solving that drives both customer satisfaction and company growth.